What the F*** is Social Media?
Maybe this isn´t the best come back after almost 2 months... but I found this presentation which explains Social Media in a simple and entertaining way.
Most brands are tremendously scared of social media, and its normal, they can´t control whats happening, but most important, the responsibility and commitment demanded from brands that do get involved is huge. Nevertheless, its just like globalization, you can be against it, but you can´t stop it.
On the bright side, "the human touch", is what we are looking for online, and that is more than an opportunity, a demand from us users, clients, customers... you are always a front for bad critics, but the best way to turn this critics into insights for your brand´s improvement is getting involved, participating, and most of all, listening. Have in mind that conversation is going to happen, with our without you.
