A reflection worth repeating...
"Social applications are about consideration, not awareness.
Blogs,
word of mouth, social networks . . . they're about people connecting
with other people. You may resist advertising if your finances are
tight, but if your bud tells you that new movie is really worth seeing
or that the Gap has the cutest new tops, that's more persuasive than
advertising.
Blogs,
word of mouth, social networks . . . they're about people connecting
with other people. You may resist advertising if your finances are
tight, but if your bud tells you that new movie is really worth seeing
or that the Gap has the cutest new tops, that's more persuasive than
advertising.
Basically, in a recession, the consideration phase is more
important than awareness -- and that's where advertising flops and social applications succeed."
Josh Bernoff - Forrester
